Posted on December 13, 2007
Filed Under (Marketing) by jennifer

There has been a LOT of press given over to social (and professional) online networking lately — and search engine optimization (or SEO) remains a hot topic.  So while the iron was hot (though really, who irons anymore?), I wanted to strike by telling you about two more ways to get yourself or your site noticed online.

Back in October, Entrepreneur Magazine asked me to write an article about how entrepreneurs can manage what is written about them on Wikipedia, the ninth most popular site in the world. That morphed into an article about how to get on and stay on Wikipedia, no easy thing, which I entitled “Staying Sticky on Wikipedia.” The article is now online, and should soon be on newsstands everywhere. So go out and get a copy or click on that link! (Btw, the latter will increase my search engine rankings. Thank you very much.)

And why should you care about getting on Wikipedia — or even try to get an article on the site? Did I mention it’s the ninth most popular site in the world? Yes, I believe I did. And that appeals to those bots or crawlers the major search engines send out. Get on Wikipedia and watch your search engine rankings zoom (or at least go up a notch or two), ladies and gents. Moreover, having an article deemed “notable” on Wikipedia gives you instant online cred.

Say what you will about Wikipedia, but the site’s got legs and lots of hits — and if you have an article about yourself or your company on the site, it’s like free advertising (though the editors will kick your cyber derriere offline immediatement — that’s French — if your entry has any whiff of advertising).

Moving right along…

I recently received a press release from Lyro, which describes itself as a professional online branding tool. Basically, the site allows you to create an online business card — and through its proprietary algorithms get noticed on the web, i.e., improve your rankings on the major search engines.

In the words of Lyro co-founder Lief Larson (taken from Lyro’s site, though I did interview him):

“Lyro is a service that helps people expand their individual-level professional identity on the Internet…. When a user visits, they are able to search and find individual contact information including: name, job title, company, address, phone & FAX numbers, and web address. Many users include a photo as well…. Lyro aspires to help people cast a wider net of opportunity. With the help of our user base, we’re addressing the critical needs of business people to maximize their prospects by being accessible to much larger audiences. With this goal in mind, we’re finding innovative ways to help our users get indexed by all major search engines, including: Google™, Yahoo!™, Ask™, MSN™ Search, and AOL™.

“Lyro makes it faster and easier for potential customers, business partners, colleagues and acquaintances to search, find, and contact our users. Lyro also provides ways for others to access our users’ information without making a special trip to the Lyro website. The Lyro Badge enables users to post a micro card anywhere on the web and link it to their professional profile. When a user changes jobs they just update their Lyro profile and their Badge information is instantly updated across the internet as well.”

I joined Lyro recently and found creating an online business card to be very easy. And within 24 hours of creating my Lyro card, it ranked as #6 on Google — only to disappear a day later. Go figure. Today (December 13) it was #20 on Google when I Googled “Jennifer Schiff” (no quotes). While I view Lyro as kind of a LinkedIn Lite at this stage, basic membership is free and there is ZERO downside to joining. Definitely worth checking out and signing up.

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