Posted on January 27, 2009
Filed Under (General, Networking) by jennifer

Ah, Valentine’s Day, a time of hearts and flowers, chocolate and jewelry and opportunity. Even if your  business isn’t in the business of selling chocolate or jewelry or flowers, if you aren’t capitalizing on Valentine’s Day, you could find your heart broken and your e-commerce site or website abandoned.

Fortunately, thanks to the Internet and email, there are more ways than ever to play Cupid — and get customers to fall in love with your site, products, or services all over again or for the first time. All it takes is a little time and creativity.

In need of some Valentine’s Day inspiration and/or tips? Check out my article, “E-Commerce Marketing Tips for Valentine’s Day” on Ecommerce-Guide.com. There you’ll find out how ThinkGeek had a record-breaking Valentine’s Day last year thanks to some help from YouTube; how CCBerries friended Facebook; how Chicago Chocolate Tours is using co-marketing to drive traffic to its site and tours; and may other great ideas, from coupons to contests.

Have a Valentine’s Day e-marketing tip or strategy you’d like to share? Leave me a comment. (Note: Only legitimate, non-pornographic suggestions and links, please. All inappropriate comments will be deleted and/or blocked.)

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