Posted on February 4, 2010

Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.

Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your odds of showing up on the first page of Google in an organic search dramatically more than 50 times greater than if you just had text on the page. Not only can a good product or promotional video increase your Google ranking, it can increase your sales. Just ask Zappos, which recently revealed that it typically sells between six and 30 percent more merchandise when a product also includes a descriptive video.

But it’s not just large companies that are benefiting from video. HudsonGoods.com, an online furniture store that specializes in vintage-style, environmentally friendly pieces, saw a 25 percent increase in sales after owner Karl Miller added videos to the site (and to the Hudson Goods blog). And Miller is far from alone.

However, simply embedding a video on your e-commerce site is no guarantee of success. Indeed, a bad video (one that bores viewers, has bad production values or is unrelated to your products or company) can do more harm than good.

To learn how you can create a great SEO video on a small budget, check out my latest article for SmallBusinessComputing.com — a fantastic resource for small and mid-sized business owners — titled “How to Boost Sales with SEO Video.”

(1) Comment   


Antony Sartell on 24 June, 2010 at 6:07 am #

Hi .. thanks for the article, i’d love to see more from you 🙂

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