I’ve been writing about entrepreneurs and small business — and web design and ecommerce and social media — for over seven years now, and the spouse thought it was high time I tried practicing what I preached. So one day this spring when our then-13-year-old daughter showed us a cartoon she called Prepster Pineapple, the spouse said, “There’s your business.” And Prepster Pineapple clothing and accessories was born. (And let me just say, launching a small business is waaaaay harder than writing about it.)
Who and What Is Prepster Pineapple?
So who exactly is Prepster Pineapple (beyond a drawing of a pineapple with really cool shades and a polo shirt)? Per my teenage daughter, Prepster Pineapple is that sweet guy who all the teenage girls want to secretly (and not-so-secretly) hang out with — cool and confident, and not a jerk. Or as we explain on our hang tags, “Born in Hawaii… Raised on the Mainland… Part preppy… Part hipster… He’s Prepster Pineapple, the sweetest guy you’ll ever meet!”
As for what is Prepster Pineapple? Prepster Pineapple is a line of preppy, hip, comfortable clothes for the whole family — with a focus on teens and tweens.
Right now, we are just selling t-shirts (in blue, in Women’s, Men’s, and Youth sizes) and polo shirts (in blue and white, in Women’s, Men’s, and Youth sizes) — online, via www.prepsterpineapple.com. T-shirts are $26.00 (not including tax — applied only to those in Connecticut — and shipping) and polos are $36.00 (same deal). Shipping is a flat rate of $6.00 per order (for now) — and only within the United States. (Note: I’m currently using PayPal for payments, but that does not mean you need a PayPal account to shop. You just need a credit card.)
This fall we are planning to add sweatshirts and long-sleeved t-shirts, and possibly pajama/lounge pants. (Have a suggestion for a new color or new item? Leave a comment.)
Spread the Word
To help spread the word about Prepster Pineapple, I’ve created a Facebook page, http://www.facebook.com/PrepsterPineapple — where you can also purchase Prepster Pineapple shirts. (Just click on the “Shop” tab.) If you have a Facebook account, please take a minute to “like” it. You can also follow my/the company’s exploits on Twitter. And for those who prefer being social the old-fashioned way, without all the media, please tell your friends about Prepster Pineapple, and send them the link, www.prepsterpineapple.com.
Over the coming weeks, I plan to write about my experiences setting up an ecommerce business — from trademarking my company name and logo, to picking a shopping cart, to working with a web designer/developer, adventures in bookkeeping, and more. So please stop back.