Your website is often the first – and only – encounter prospective customers will have with your business. So it’s important to make a good first impression. Yet so many businesses, especially small businesses, ignore or refuse to spend money on good website design. And this can be a fatal mistake.
As numerous studies have shown, how your website is laid out, what colors, fonts, and images you use (or don’t use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales). And you do not have to spend tens of thousands of dollars to create a website that is both functional (easy to navigate) and attractive (easy on the eye).
Following are 11 simple tips for creating a well designed site – or improving an existing one.
1. Have a polished, professional logo – and link it to your home page.
2. Use intuitive navigation(e.g., horizontal menu at top and remembering that people read from left to right, top to bottom, like the letter Z).
3. Get rid of clutter. Excessive use of graphics and too much text distract and turn off readers. Give readers (white) space to breathe.
4. Use color strategically – to highlight items. Don’t think of your website as a coloring book.
5. Invest in professional or really good photography – and avoid those free or cheap stock images that everyone uses. Remember, visitors are more likely to judge you by your images rather than any text (no matter how clever).
6. Choose fonts that are easy to read across devices and browsers.
7. Put the most important information at or near the top of pages.
8. Design pages as if every one could be a landing page. (Not everyone is going to arrive at your site via the Home page.)
9. Say no to Flash and frames!
10. Use responsive design, i.e., design tools or a platform that automatically adjusts pages to users’ browsers.
11. Test your design – by having friends, colleagues, or paid testers review web pages and provide honest feedback.
To see full tips with explanations, read my article “13 Simple Tips for Improving Your Web Design.”
Many business owners believe that they need to spend a lot of money in improving the conversion rate for their websites. However, the simple tips that you have provided will help them get more number of customers for their business, without spending a lot of money.
[...] here to read the original document Reprinted with permission from Jennifer Lonoff [...]
Oh great tips here! Most business should have their own websites to increase traffic online. Is really necessary to have a website if you have a business?
Thanks for sharing this useful tips on web design. I really like your post and completely agree with your point that design plays an important part in optimizing conversion rate for the site.
Thank you so much for great post.I think every small business owner must read this before approaching website designers.
Excellent blog very nice and unique information related to Web design.Thanks for sharing this information.
Some great tips Jennifer! Another one I would like to add if I may is to avoid any audio or video playing automatically when someone clicks onto a page. The vast majority of people I’ve talked to about this get startled and quickly hit the back button. I know I do!
These tips are really helpful in order to increase the traffic and these steps will helpful in creating the best website. It is especially useful for the small businesses in order to create a good website in improve their business.
I would also like to add that you should use meaningful sub headings. It makes it easy for the reader to find the information they are looking for fast and easy. Thanks for the post!