Aug
14

online_shoppingWith so much competition online for eyeballs (and dollars), your website needs to stand out. Indeed, many times you only have seconds to make a good impression. If your web or ecommerce site is hard to find, takes too much time to load, is unattractive or difficult to navigate, chances are you’ve lost a potential customer, maybe dozens of them. So how do you create content that attracts and sticks in people’s minds?

To find out, I asked dozens of web content and marketing pros. Here are 16 of their top web content strategies for engaging both humans (i.e., potential customers) and robots (search engine spiders or web crawlers) — and increasing your search engine rankings and sales.

1. Make sure your content can be properly viewed across platforms and devices (e.g., laptops, smart phones, tablets).

2. Know the customer journey. (Not everyone is going to land on your home page.)

3. Make it easy for visitors to find what they are looking for.

4. Use keywords, but do some research first.

5. Create unique content.

6. Tell a story.

7. Provide product reviews.

8. Let visitors know they can trust you.

9. Blog.

10. Create evergreen content (content that doesn’t grow old or stale).

11. Remember that size matters when it comes to images and multimedia. (Small is beautiful.)

12. Think quality not quantity.

13. Say it with headlines (H1 and H2 tags).

14. Keep content short and to the point.

15. Make content easily shareable — and share it via social media (Twitter, Facebook, Pinterest).

16. Brand photos, images and content with your URL and/or logo.

For additional information, including detailed explanations of each tip, please read my article, “16 Ways to Improve Your Content Marketing Strategy.”

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Aug
05
Posted on August 5, 2013
Filed Under (Ecommerce) by jennifer

It seems you can’t go a day without hearing about someone or some group hacking a website or stealing credit card and other sensitive data from ecommerce sites.

So how do you protect your ecommerce site from being hacked and sensitive customer data from being stolen? I recently asked dozens of ecommerce and security experts to find out. Following are their top 15 tips for protecting your ecommerce business from hacking and fraud.

1. Choose a secure ecommerce platform.

2. Use a secure connection for online checkout–and make sure you are PCI compliant.

3. Don’t store sensitive data in house.

4. Employ an address and card verification system.

5. Require strong passwords.

6. Set up system alerts for suspicious activity.

7. Layer your security.

8. Provide security training to employees.

9. Use tracking numbers for all orders.

10. Monitor your site regularly–and make sure whoever is hosting it is, too.

11. Perform regular PCI scans.

12. Patch your systems by downloading patches and upgrades in a timely manner.

13. Make sure you have a DDoS protection and mitigation service.

14. Consider a fraud management service.

15. Make sure you or whoever is hosting your site is backing it up–and has a disaster recovery plan.

For additional information about these tips (i.e., how to implement them), please read my article, “15 Ways to Protect Your Ecommerce Site from Hacking and Fraud.”

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