Small Business Tips and Advice

Small business owners often spend a lot of time getting people to opt-in or subscribe to their email newsletters and lists. However, they often don’t exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when an “unsubscribed” notification shows up in their in box.

So what can small business owners do to keep customers from unsubscribing from their email lists? Here are the top seven reasons people opt out of email.

1. They never signed up, or didn’t realize they signed up, for your email list.

2. You’re emailing them too often.

3. They can’t properly view your email.

4. Your email is too cluttered or looks unprofessional.

5. The content isn’t relevant to them.

6. You’re always trying to sell them something.

7. They feel your content is boring, unoriginal and/or repetitive.

To find out what you can do to avoid these email marketing issues and keep customers from clicking that ‘unsubscribe’ button, check out my article “Top 7 reasons people unsubscribe from your email list.”