May
12
Posted on May 12, 2015
Filed Under (Ecommerce) by jennifer

ecommerce_iconIn today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will go elsewhere.

So what steps can small business owners to ensure their ecommerce websites aren’t costing them customers? Here are 12 things to watch out for.

1. Your site isn’t mobile friendly.

2. Your site is too slow.

3. You site is clogged with banners and ads.

4. Visitors don’t feel your site is safe or trustworthy.

5. Your site is difficult to navigate.

6. Your photos sucks.

7. Your copy is boring or difficult to understand.

8. Customers consider your shipping too expensive.

9. Checking out is a pain.

10. Help and contact info are hard to find (or don’t exist).

11. You bombard customers with email.

12. You don’t engage with customers on social media or don’t have a social media presence.

For detailed explanations and remedies, read my article “12 easy ways to lose your ecommerce customers” on CIO.com.

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