Jan
25
Posted on January 25, 2011
Filed Under (Advice, Ecommerce, Legal) by jennifer
This post was written by Nina Kaufman, Esq., an attorney specializing in small business and an online columnist/blogger for Entrepreneur ******* Like lightning, an ingenious e-commerce business idea flashes before your eyes.  Totally jazzed, you boot up your laptop, get online, sign up for a PayPal account, create a template website, ... (more...)
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Jan
14
Posted on January 14, 2011
Filed Under (Advice, General Business, Safety) by jennifer
This post was written by Dr. Leonard Fox, a chiropractor who runs Georgetown Chiropractic in Georgetown, Connecticut. ******** You may not realize it, but one of the greatest health hazards small business owners and their employees face is sitting in front of a computer for long stretches of time. Indeed, ... (more...)
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Jan
07
Posted on January 7, 2011
Filed Under (Advice, Email Marketing, General Business) by jennifer
Follow these 10 simple tips to create emails people will actually open, read, and respond to. 1. Have your own email address, which displays your name. It costs nothing to have your own email account. Yet a surprising number of people still share an email address (typically with a spouse) – ... (more...)
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Dec
17
Posted on December 17, 2010
Filed Under (Advice, CRM, General Business, Marketing, Social Media) by jennifer
More and more businesses of all sizes are using social media sites, such as Facebook and Twitter and Foursquare, as a way to better engage customers and increase sales. However, just having a Facebook page or a Twitter account is no guarantee of success. So ... (more...)
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No matter what the size of your business, if you store your business and/or customer data on a computer (and who doesn’t these days?) you need a safe, secure way to back up and store that data. But with so many data backup solutions to choose from, how does a small (or ... (more...)
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Here's a frightening statistic: approximately 80 percent of small businesses that experience a data breach go bankrupt or suffer severe financial losses within two years of a security breach. So what can a small business owner do to protect her business from a security breach? I recently spoke with two security ... (more...)
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Sep
22
Posted on September 22, 2010
Filed Under (Advice, Ecommerce, General Business, Web Design) by jennifer
Why work with one designer or agency and pay thousands of dollars for a logo or web design when you can work with hundreds of designers and receive hundreds of great designs -- for less than a thousand dollars? That is the premise -- and promise -- ... (more...)
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These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today's social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
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May
17
Posted on May 17, 2010
Filed Under (Advice, Ecommerce, General Business) by jennifer
There are few service providers (except perhaps for lawyers) who are the subject of more derision than Web hosting providers. Indeed, ask any three business owners who have used the same Web hosting company (or read any online reviews) and you're likely to get very different ... (more...)
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Apr
21
Posted on April 21, 2010
Filed Under (Advice, General) by jennifer
Working from home has many advantages, including a very short commute (which not only saves time but gas) and flexible hours. But it's not right for everyone. To decide if working at or from home is right for you, first ask yourself these three questions: 1) Am I okay being by ... (more...)
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