May
07
Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes. But what if you are a small business with a small business marketing budget? Is it possible to ... (more...)
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Dec
04
Posted on December 4, 2013
Filed Under (Marketing, Social Media) by jennifer
With over 232 million active users, Twitter can be a great way to get the word out about your small business, product, or service. So how can you turn 140 characters into marketing gold? I put that question to dozens of ... (more...)
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Nov
02
Posted on November 2, 2013
Filed Under (Social Media) by jennifer
Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your small business -- costing you goodwill and prospective customers. So how can you create a positive impression of ... (more...)
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As a small business owner (I recently launched my first ecommerce business, Prepster Pineapple, a line of Hawaii-inspired cotton clothing), I know how important it is to get your name out there. I also know what it's like to have ... (more...)
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Feb
12
Posted on February 12, 2013
Filed Under (Marketing, Social Media) by jennifer
The following is a guest post by Emma-Julie Fox of Pitstop Media Inc., a Vancouver company that provides SEO services to businesses across North America. *          *          * Technically, marketing via Twitter is not difficult. You just need to compose an ... (more...)
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Oct
22
Posted on October 22, 2012
Filed Under (Marketing, Social Media) by jennifer
October is National Breast Cancer Awareness Month, a month-long annual event to raise awareness and funds for breast cancer research. To support this worthy cause, many small businesses, in particular women-owned small businesses, sell pink products and donate ... (more...)
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Mar
28
Posted on March 28, 2012
Filed Under (General Business, Marketing, Social Media) by jennifer
If you run a business that has a strong visual bent -- e.g., a clothing or furniture store, a photography studio, a catering business or restaurant -- Pinterest is a great, easy, and inexpensive way to find new customers and ... (more...)
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Mar
05
Posted on March 5, 2012
Filed Under (General Business, Social Media) by jennifer
For those of you suffering from social media marketing overload, the mere thought of having to consider yet another social media tool -- in this case Google+ -- no doubt makes your eyes roll. But with over 100 million users ... (more...)
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Feb
06
Posted on February 6, 2012
Filed Under (Advice, Marketing, Social Media) by jennifer
While there are many benefits to using social media, having a Facebook page, a Twitter feed, and/or a Google+ account and regularly posting to them does not guarantee your small business social media success -- that is, more customers and sales. You want to know the real secret to Facebook ... (more...)
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Dec
27
Posted on December 27, 2011
Filed Under (Advice, General Business, Marketing, Social Media) by jennifer
These 11 inexpensive yet highly effective marketing tools are the perfect way for your small business to ring in the New Year -- and ring up increase sales. [To learn more about each marketing tool, read my latest article, "Small Business Holiday Wish List: 11 Marketing Tools and Services" on ... (more...)
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