Small Business Tips and Advice

The following is a guest post by Emma-Julie Fox of Pitstop Media Inc., a Vancouver company that provides SEO services to businesses across North America. *          *          * Technically, marketing via Twitter is not difficult. You just need to compose an ... (more...)

October is National Breast Cancer Awareness Month, a month-long annual event to raise awareness and funds for breast cancer research. To support this worthy cause, many small businesses, in particular women-owned small businesses, sell pink products and donate ... (more...)

If you run a business that has a strong visual bent -- e.g., a clothing or furniture store, a photography studio, a catering business or restaurant -- Pinterest is a great, easy, and inexpensive way to find new customers and ... (more...)

For those of you suffering from social media marketing overload, the mere thought of having to consider yet another social media tool -- in this case Google+ -- no doubt makes your eyes roll. But with over 100 million users ... (more...)

While there are many benefits to using social media, having a Facebook page, a Twitter feed, and/or a Google+ account and regularly posting to them does not guarantee your small business social media success -- that is, more customers and sales. You want to know the real secret to Facebook ... (more...)

These 11 inexpensive yet highly effective marketing tools are the perfect way for your small business to ring in the New Year -- and ring up increase sales. [To learn more about each marketing tool, read my latest article, "Small Business Holiday Wish List: 11 Marketing Tools and Services" on ... (more...)

Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising dollar, I asked small business owners to share their tips. Following are the top 10 ... (more...)

There are dozens of web-based tools and services that claim to drive online traffic to local retail and service businesses. But some of them, such as daily sites like Groupon and LivingSocial, actually wind up costing businesses money -- and don't deliver sustained traffic. So how does a small retail or ... (more...)

2010 may have been the Year of Social Media Marketing. But email marketing is still alive and well. And, experts say, if you want to truly optimize your small business marketing, you need to use both email marketing and social media. Indeed, one of the biggest small business marketing trends ... (more...)

More and more businesses of all sizes are using social media sites, such as Facebook and Twitter and Foursquare, as a way to better engage customers and increase sales. However, just having a Facebook page or a Twitter account is no guarantee of success. So ... (more...)