Posted on October 5, 2006
Filed Under (Web Design) by jennifer

Competition online is fierce — and getting fiercer all the time. Yet the number of people who actually buy from the Web sites they visit (what’s known as the conversion rate) is low, only around 3.5 percent according to Mighty Interactive, an Internet consulting company that’s been advising e-commerce businesses since 1994. Fortunately, there are many tips and tricks — design and usability tweaks — you can employ to make your Web site stickier and improve sales without busting your budget.

Check out my article on the subject, “Tips and Tweaks to Tune-Up Your Site,” where you will learn what the experts have to say.

Don’t have time to read the whole article? Here’s the Top 10 list of ways you can improve your e-commerce site’s conversion rate:

Top 10 Ways to Improve Conversion Rates:

1. Have an easy-to-find URL.
2. Create a professional-looking, aesthetically pleasing site.
3. Use great photography, pictures that really show off your product(s), which customers can zoom in on.
4. Use good, short product descriptions and place them up front (on home page or main category page).
5. Make navigation easy, meaning products are easy to find with minimal clicks.
6. Include a search feature that gives clear results.
7. Optimize performance so that it only takes a busy online shopper (someone on his lunch break with little time to spare) a few seconds to buy what he needs.
8. List prices and shipping costs up front or as up front as possible, not just on the checkout page.
9. Make promo code boxes easy to find.
10. Make checkout quick and easy.

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