Posted on January 1, 2007
Filed Under (Web Design) by jennifer

After months of hard work (and some hair pulling), the new Schiff & Schiff Communications website is live!  You can check it out at http://www.schiffandschiff.com.

The whole process took about 2.5 months — a bit longer than I had thought (or hoped) it would take. To be fair, though, when I set out to upgrade the website, I had only planned on re-designing the site, not getting a new logo, new letterhead, and a new attitude.

I wound up hiring Logoworks, an online design shop I had come across while researching an article. They do beautiful design work and their Start Up Package, which included a logo, letterhead design, a home page and sub-page design, and programming three web pages was (I thought) very reasonably priced at $1499. (I wound up spending another $250 for a separate design for my Clips page and another $469 for printing and shipping 500 pieces of letterhead, envelopes, and business cards. But still a good deal.)

While Logoworks did an excellent job on the design, their programming left a lot to be desired. Thank goodness I know HTML and a bit about Cascading Style Sheets (CSS) and had a wonderful spouse who went through ALL of the pages fixing and replacing bad code.  (NOTE: Logoworks only programmed three pages, I created or re-created the other pages and then Kenny cleaned up the code.)

But I learned a valuable lesson: Good design is nice, but it means nothing unless you back it up with good code.

Another tip:  Shop around for help with your website.  Of the three designers I checked out, Logoworks offered me the best deal. However, Mediabistro.com (which I had forgotten about) is a great resource for anyone looking for web and print designers, writers, and anyone creative. Kenny, my spouse and sometime business partner, found a great designer for his new website on there, and I know other people who have found great talent on the site.

Lastly:  Ask lots of questions — and get everything in writing, or print out all proposals, purchase orders, invoices, and/or receipts for your records and tax purposes. 

All that said, I am very pleased with the end result and the initial positive comments I have received. The website is now a much more accurate reflection of my business and my goals and a wonderful showcase for my work.

Kenny is now in the process of updating this blog, to match the new website design. Stay tuned…

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