These four email marketing solutions can help any small business owner create an attractive, click-worthy email marketing campaign, at an attractive price. To determine which one is right for your small business/next email marketing campaign, read the descriptions and pricing information below, then do a free trial.

Emma. I have had a soft spot for Emma ever since I interviewed Emma’s director of community relations, Suzanne Norman, last year, for an article I did titled “Eight Tips for a Clickable E-Mail Marketing Campaign.” Since then, I have heard nothing but praise for Emma, which customers say is easy — and fun — to use, with a variety of templates and response features, and good support.

Emma charges a $249 set-up fee, which includes a custom-designed template created just for you, to help “ensure your emails stand out in the inbox every time.” After that, Emma charges $30 for 1,000 emails a months or $45 for 2,500 emails. (For additional pricing information, click here.)

Mad Mimi. My husband, Kenny, who owns a small business and only recently started using email marketing, is a big fan of Mad Mimi. Before he decided on Mad Mimi, he looked at various Outlook plug-ins and add-ons as well as Constant Contact. Then he asked his small business owner networking group colleagues what they used, and one of them suggested Mad Mimi. He did a free trial (for under 100 contacts) and was happy with the result. So he moved to the Basic plan, at $8/month plan, for up to 500 contacts. (For more about Mad Mimi’s pricing, click here. FYI, their Pro plan, which is good for up to 10,000 contacts, is $36/month.)

While Kenny liked Mad Mimi’s templates, he opted to have one of their designers work with him (for a small fee) to create a custom template. “The design help was extremely attentive (we had to go through three rounds of revisions), and I would rate my experience with them as a business as top notch,” said Kenny. Moreover, “once you have your first campaigns built, it’s super easy, and the list management features and the analytics are absolutely great.”

Constant Contact. When most people think about email marketing, they think Constant Contact — with good reason. The service is easy to use  and customers love the variety of templates available and the reports. Even if you haven’t used the service, you’ve probably received emails created using Constant Contact. (I receive several a month, if not more, all of which look professional — and almost all of which I immediately open. I also wrote an article for Small Business Computing a while back, titled “How to Win the E-Mail Marketing Campaign,” which featured Constant Contact.)

As for pricing, you can get a basic plan for $15/month for up to 500 contacts. If you have a larger list, say 501 to 2,500 contacts, Constant Contact charges $30/month; $50 for 2,5001 to 5,000 contacts. (For addition pricing information, click here.) Constant Contact also offers a free 60-day trial, no credit card required, so you have plenty of time to see the results of a couple of email marketing campaigns.

Interspire Email Marketer. Unlike the email marketing solutions listed above, Interspire Email Marketer is software, not a service, i.e., you buy it, you own it — no recurring monthly fees. It also has more features and functionality than most email marketing services — as well as three months of free tech support. (Additional support, as well as design services, is available at an additional cost.) I also happen to really like the company — and have heard customers rave about Interspire Email Marketer, how easy it is to use, how professional looking your emails are with it, the helpful reports, and the great tech support. (To see Interspire Email Marketer in action, take the online Video Tour.)

While some small business owners may initially balk at the price of Interspire Email Marketer — $495 for a single user — it typically more than pays for itself in a year (or less if you do a lot of email marketing). Also, if you are unsatisfied for any reason with Interspire Email Marketer, Interspire will refund you the purchase price, no questions asked, for up to 60 days.

By the way, on the subject of cost, before you make a decision regarding an email marketing solution,  figure out how many email marketing campaigns you plan on running in the next year and how many people you plan on targeting. Then do the math.  Several people I spoke with said they wound up spending a lot more on or with a service because of the amount of email marketing they wound up doing over the course of a year — and that it may have made better sense to have bought a solution like Interspire Email Marketer instead.

Still can’t decide? All of the email marketing providers listed here provide free 30- or 60-day trials of their email marketing solutions. So you can see for yourself which solution is right for you. All it will cost you is a bit of your time — and it’s well worth the investment.

And to help ensure that you’re next email marketing campaign is a success, read my blog post titled “Tips for Creating a Click-Worthy Email Marketing Campaign.”

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