If you’re not happy with your current ecommerce service provider or solution, or are in the process of launching an ecommerce business, consider BigCommerce, a new hosted ecommerce service that bills itself as “the world’s easiest to use ecommerce software.”

Released in Beta this past June and officially launched in early August, BigCommerce already has more than 8,900 store owners, who pay between $24.95 and $149.95 for the service (depending on the number of products, the number of staff logins, the bandwidth and the amount of storage they want/need). It is also available for free for a 15-day trial.

We created BigCommerce because we felt there was a need for a really simple yet really powerful e-commerce platform that online retailers could use to sell their products and reach more customers, explained Mitchell Harper, the co-founder and co-CEO of BigCommerce.

Indeed, the company mantra in designing BigCommerce was Could our moms use this feature without an explanation? If the answer was no, they’d go back to the drawing board.

We felt that opening an online store wasn’t simply about displaying your products online and hoping customers would buy from you. Online retailers need an e-commerce platform that goes beyond that, he said.

As an online retailer you need built-in marketing tools, such as a site-wide promotions builder, coupon codes and gift certificates. You also need to see powerful reports showing which products are selling, your profit margins, inventory levels and even customer locations.

Harper and his team also knew customers wanted the ability to customize the look and layout of their online stores, so they built a feature (unique to BigCommerce) called Drag & Drop Design Mode, which lets non-technical people change any text and re-arrange the layout of the pages in their online store by dragging and dropping.

Drag & Drop has been a really big hit with our customers, said Harper. They can get as creative as they like – all without knowing HTML. BigCommerce even comes with a social media component, so online retailers can include a blog and share news on sites like Facebook.

Long story short, we took all of these different systems – a shopping cart, a content management system, marketing tools, business intelligence reports and backend integration – and combined them into an all-in-one solution for online retailers of any size, from mom-and-pop stores all the way up to global brands, said Harper. And the strategy appears to be working.

To hear what several small business owners — like THATSMyShirt.com, getyubo.com, and Christine & Taylor — had to say about BigCommerce (the good and the bad) check out my latest article, “BigCommerce: Big E-tail Features for Small Money” on SmallBusinessComputing.com.

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