Posted on December 15, 2009
Filed Under (Ecommerce, General Business, Marketing) by jennifer

To be successful at attracting new customers, today’s small business owners need a multi-faceted, multi-channel customer acquisition strategy that targets prospective customers where they surf, exchange information and shop. While there are many ways to do this, the following five strategies are highly effective, inexpensive (or free) and any size business can employ and benefit from them.

Five Strategies for Attracting New Customers

1. Think locally

2. Blog, blog, blog

3. Make Facebook your friend

4. Become an expert

5. Use affiliate marketing

To learn more about each strategy — and how companies like Jet City Devices, Hudson Goods,, Whiner & Diner Eco-Chic Pet Accessories, and Koa Coffee Plantation used them to find new customers and increase sales — read my article, “How Small Businesses Can Attract New Customers” on

Have a customer acquisition or marketing strategy you’d like to share? Leave me a comment.

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