Posted on March 11, 2010
Filed Under (Ecommerce, Marketing, Web Design) by jennifer

If your website isn’t optimized to be viewed on mobile devices, you could be losing out on potential customers and sales.

Need a reason to go mobile? How about 234 million of them? That’s the number of Americans who were using mobile devices as of December 2009, and that number is increasing. And while not everyone (at least right now) uses his or her mobile device to surf the web, nearly a third of mobile/smart phone users did as of December. That’s 60 million potential customers you could be missing out on if your website isn’t optimized to be viewed on a mobile device (such as a BlackBerry, an Android smart phone, and/or an iPhone).

And contrary to what you may think, creating a mobile website is not that difficult or expensive, as I found out while researching my latest article for Small Business Computing, “Why You Need a Mobile Web Site.”

Indeed, thanks to services such as Mobify and MoFuse, you can create a mobile version of your website in a day (if you are ambitious and have some experience with HTML and CSS) and maintain it for under $100/month (or for free in some cases). And if you don’t have the time or inclination to create a mobile website yourself, you can turn to companies like Mobile Web Up, which specializes in helping smaller businesses go mobile.

To learn more about the benefits of mobile marketing and how to create a mobile version of your website, check out my article, “Why You Need a Mobile Web Site.”

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