Posted on September 22, 2010
Filed Under (Advice, Ecommerce, General Business, Web Design) by jennifer

Why work with one designer or agency and pay thousands of dollars for a logo or web design when you can work with hundreds of designers and receive hundreds of great designs — for less than a thousand dollars? That is the premise — and promise — behind crowdSPRING and 99designs, two of the most popular design crowdsourcing sites.

Still, as many small business owners know, more choice or an attractive-sounding price tag doesn’t necessarily yield a better small business marketing result. So to find out if crowdsourcing design makes both good design and good economic sense, I spoke with four small businesses — Big Feet Pajama Company, Norman’s Rare Guitars,, and Shiny Heart Ventures — that have used crowdSPRING or 99designs to come up with a new logo and/or web design.

To find out what these small businesses learned about crowdsourcing design, as well as tips for working with a crowdsourcing site, read my article, “Small Business Web Design: The Power of Crowdsourcing,” which was just published on Small Business Computing.

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