Posted on January 20, 2011
Filed Under (Email Marketing, Social Media) by jennifer

2010 may have been the Year of Social Media Marketing. But email marketing is still alive and well. And, experts say, if you want to truly optimize your small business marketing, you need to use both email marketing and social media. Indeed, one of the biggest small business marketing trends predicted for 2011 is the integration of email marketing with social media.

What other email marketing trends and tips will be hot in 2011? To find the answer, I spoke with leading email marketers Constant Contact and Campaigner. Here’s the short version of what they had to say.

1. Integrate your email marketing with your social media campaigns.

2. Make your email marketing campaigns mobile.

3. Engage readers — instead of having a one-way conversation.

4. Keep the content brief and to the point.

5. Don’t go overboard on images or design.

6. Tie campaigns to seasonal events or down times.

7. Track email campaigns to determine what’s working and what’s not.

To learn more, including what Campaigner and Constant Contact are advising their customers to do to improve open and click through rates, go to my article, “Top 7 Email Marketing Trends & Tips for 2011” on SmallBusinessComputing.com.

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