Posted on November 13, 2012
Filed Under (Ecommerce, Web Design) by jennifer

Whether you are an ecommerce only small business or you have a bricks-and-mortar store in addition to an online one, your website speaks volumes about you. But many small business owners often confuse a good-looking website with a good website — or ignore the design, layout, content, and navigation of their website. And these can be fatal mistakes.

Following are 12 common website mistakes small businesses make.

Mistake #1: Forgetting who your target audience is.

Mistake #2: Not making your website mobile friendly.

Mistake #3: Changing your URLs without adding a redirect.

Mistake #4: Not clearly and concisely explaining what you do or what you are selling; using jargon and cliches.

Mistake #5: Not refreshing or updating your content on a regular basis.

Mistake #6: Not leveraging social media (i.e., Facebook, Twitter, Pinterest) and having links to social networking sites on your Home and product pages.

Mistake #7: Using Flash.

Mistake #8: Not including an email opt-in form on your Home or Contact pages.

Mistake #9: Not doing UX (customer experience/usability) testing.

Mistake #10: Not checking that the site looks good — and functions properly — on all major browsers, both desktop and mobile.

Mistake #11: Taking cybersecurity for granted — i.e., not having appropriate anti-virus software or security measures (firewall) in place.

Mistake #12:  Not monitoring/tracking visitor behavior.

To learn more about each mistake and how to fix them, read my latest article, “12 Ways to (Not) Screw Up Your Website.”

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