Posted on November 2, 2013
Filed Under (Social Media) by jennifer

social-media-iconsSocial media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your small business — costing you goodwill and prospective customers. So how can you create a positive impression of your small business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, Google+ — and avoid potentially costly social media blunders? To find out, I asked dozens of social media experts. Following are their top 15 picks for the most common social media mistakes small businesses (and businesses of all sizes) make and how to avoid them.

1. Not having a social media policy.

2. Treating all social media sites as if they are the same.

3. Not making the most of your social media bio.

4. Using social media as a megaphone.

5. Focusing on quantity of followers instead of quality.

6. Over-posting and posting inappropriate content.

7. Newsjacking.

8. Not monitoring social media for suggestions, complaints or questions regarding your business or products.

9. Deleting or ignoring negative comments — or responding in kind.

10. Not responding quickly, especially to complaints.

11. Posting too infrequently.

12. Sounding impersonal or automated.

13. Sending automated direct messages (DM) to all of your new Twitter followers.

14. Overusing hashtags.

15. Not including a measurable call-to-action in social media posts. [Speaking of which, check out my new ecommerce site, Prepster Pineapple Clothing! Our fab new Prepster Pineapple Yoga Pants are perfect for hanging out or working out in!]

To see a detailed explanation of each social media mistake, read my article titled “15 Big Social Media Mistakes Companies Make — and How to Avoid Them.”

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