Posted on December 20, 2013
Filed Under (Marketing) by jennifer

ecommerce_iconFor small business owners, January is often a blessing and a curse. While you get to (hopefully) relax a bit after the Christmas rush (a blessing), you don’t want to have too much downtime, i.e., a big drop-off in sales (the post-Christmas curse). So how do you keep customers coming to your ecommerce or bricks-and-mortar store — and keep the cash register ringing — after Christmas and avoid the January doldrums?

I put that question to dozens of small business owners, ecommerce, and marketing experts. Following are their 12 best tips for boosting post-holiday sales — some of which you should start implementing NOW (as in before Christmas or Kwanzaa).

1. Include a discount coupon or gift card for a January purchase with items sold in December.

2. Keep holiday marketing efforts going until the end of the year.

3. Thank holiday shoppers and loyal customers with post-holiday special deals or savings.

4. Run a fun post-holiday contest.

5. Follow up with customers who have clicked on “this is a gift.”

6. Recoup sales from abandoned shopping carts.

7. Keep the deals coming with special January promotions and discounts.

8. Use social media.

9. Bump up your remarketing efforts.

10. Launch a new product or service.

11. Target and reward mobile shoppers.

12. Think globally.

For a detailed explanation of each tip, click on my article, “12 Tips to Boost Post-Holiday Sales.”

Wishing all my fellow small business owners a prosperous new year…

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Posted on December 4, 2013
Filed Under (Marketing, Social Media) by jennifer

twitter_logoWith over 232 million active users, Twitter can be a great way to get the word out about your small business, product, or service. So how can you turn 140 characters into marketing gold? I put that question to dozens of business owners and social media experts. Here are their top 14 tips on how to market your business on Twitter.

1. Optimize your Twitter bio. That means including a brief description of your business as well as a link to either your Home page or a key landing page.

2. Find out who the top influencers and experts are in your target area(s) and interact with them on a regular basis.

3. Get friends and colleagues involved. Have people you know follow you and vice versa — and encourage them to tweet about your business and re-tweet or favorite your tweets.

4. Tweet regularly — at least once a day.

5. Don’t be afraid to ask for some Twitter love. Ask followers to retweet, mention or favorite your tweets — or to share content with a fresh tweet.

6. Track mentions — and respond if appropriate.

7. Retweet.

8. Favorite tweets.

9. Follow trends/hashtags and try to work trending hashtags into your tweets (without going overboard).

10. Offer discounts or special deals to Twitter followers.

11. Use images and videos. Photos and videos have been shown to generate three or four times more clicks than regular tweets.

12. Use promoted tweets (if you can afford to).

13. Make sure you are consistent with your messaging across all social media channels.

14. Track your tweets — using Twitter analytics or by including a bitly or similar shortened link to track clicks.

For detailed information about each tip, read my article “14 Ways to Use Twitter to Market Your Business.”

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