Posted on February 22, 2014
Filed Under (General Business, Marketing, Networking) by jennifer

crowdsourcing-cartoonAh, the wisdom of the crowd. It can help companies (by attracting new customers) — and it can also hurt them (those pesky negative reviews on sites like Yelp). So how can your small business harness the power of the crowd for good? Dozens of business owners and marketing experts offered the following top seven suggestions for how to effectively use crowdsourcing — to both attract new customers and keep existing customers coming back.

1. Use the crowd to expand your graphic and web design pool/options.

2. Crowdsource your marketing/advertising photography.

3. Crowdsource new product development.

4. Tap the crowd to speed up application development.

5. Use crowdsourcing to test products (for bugs, functionality or simply crowd appeal).

6. Use crowdsourcing to foster innovation + build community.

7. Consider crowdsourcing as a form of customer outreach.

For a complete explanation of each tip and resources, read my article “7 Ways Crowdsouring Can Boost Your Brand and Customer Loyalty.”

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