Small Business Tips and Advice

A bad video -- one that is poorly lit, that you can barely hear or is deafening, that rambles or doesn't make a point -- is worse than not having any video on your website (or YouTube). So to help you create a video that will ... (more...)

If you run a business that has a strong visual bent -- e.g., a clothing or furniture store, a photography studio, a catering business or restaurant -- Pinterest is a great, easy, and inexpensive way to find new customers and ... (more...)

More small businesses are using video to help sell their product or service. But does having a great video -- one with thousands or millions of hits on YouTube -- translate (or convert) into great sales? On a related note, are you more likely to buy a product or service if ... (more...)

For those of you suffering from social media marketing overload, the mere thought of having to consider yet another social media tool -- in this case Google+ -- no doubt makes your eyes roll. But with over 100 million users ... (more...)

While there are many benefits to using social media, having a Facebook page, a Twitter feed, and/or a Google+ account and regularly posting to them does not guarantee your small business social media success -- that is, more customers and sales. You want to know the real secret to Facebook ... (more...)

These 11 inexpensive yet highly effective marketing tools are the perfect way for your small business to ring in the New Year -- and ring up increase sales. [To learn more about each marketing tool, read my latest article, "Small Business Holiday Wish List: 11 Marketing Tools and Services" on ... (more...)

* Guest post from Ashyia Hill of CreditDonkey * For many aspiring entrepreneurs, who thought running their own business would be fun, having to manage a budget often comes as a rude awakening. But balancing books and making ends meet ... (more...)

Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising dollar, I asked small business owners to share their tips. Following are the top 10 ... (more...)

When it comes to software that can help track and manage customer queries that come in via phone, email, web forms, and social media sites (Facebook and Twitter), small and mid-sized businesses have many good choices. And while not every solution may be the best or right one for ... (more...)

There are dozens of web-based tools and services that claim to drive online traffic to local retail and service businesses. But some of them, such as daily sites like Groupon and LivingSocial, actually wind up costing businesses money -- and don't deliver sustained traffic. So how does a small retail or ... (more...)