Mar
21
Posted on March 21, 2014
Filed Under (Marketing, Mobile, Web Design) by jennifer
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these 12 suggestions from mobile experts and Web design and ... (more...)
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Mar
07
Posted on March 7, 2014
Filed Under (Marketing) by jennifer
Today small businesses have more choices than ever regarding how and where to market or promote their products and services. In addition to traditional methods, such as print advertising and direct marketing, which can be expensive, you have email marketing, web-based ... (more...)
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Feb
22
Posted on February 22, 2014
Filed Under (General Business, Marketing, Networking) by jennifer
Ah, the wisdom of the crowd. It can help companies (by attracting new customers) -- and it can also hurt them (those pesky negative reviews on sites like Yelp). So how can your small business harness the power of the crowd ... (more...)
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Dec
20
Posted on December 20, 2013
Filed Under (Marketing) by jennifer
For small business owners, January is often a blessing and a curse. While you get to (hopefully) relax a bit after the Christmas rush (a blessing), you don't want to have too much downtime, i.e., a big drop-off in sales (the ... (more...)
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Dec
04
Posted on December 4, 2013
Filed Under (Marketing, Social Media) by jennifer
With over 232 million active users, Twitter can be a great way to get the word out about your small business, product, or service. So how can you turn 140 characters into marketing gold? I put that question to dozens of ... (more...)
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Nov
02
Posted on November 2, 2013
Filed Under (Social Media) by jennifer
Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your small business -- costing you goodwill and prospective customers. So how can you create a positive impression of ... (more...)
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Oct
18
Posted on October 18, 2013
Filed Under (Ecommerce, Marketing) by jennifer
Hanukkah is less than six weeks away -- and Christmas just four weeks after that. And analysts are predicting that this holiday season ecommerce (including mobile commerce or mcommerce) sales will be even better than last year. The question is, will ... (more...)
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Aug
14
With so much competition online for eyeballs (and dollars), your website needs to stand out. Indeed, many times you only have seconds to make a good impression. If your web or ecommerce site is hard to find, takes too much time ... (more...)
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Aug
05
Posted on August 5, 2013
Filed Under (Ecommerce) by jennifer
It seems you can't go a day without hearing about someone or some group hacking a website or stealing credit card and other sensitive data from ecommerce sites. So how do you protect your ecommerce site from being hacked and sensitive customer data from being stolen? I recently asked dozens of ... (more...)
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Jun
27
Posted on June 27, 2013
Filed Under (Web Design) by jennifer
Your website is often the first – and only – encounter prospective customers will have with your business. So it's important to make a good first impression. Yet so many businesses, especially small businesses, ignore or refuse to spend money on good website design. And this can be a fatal mistake. As numerous ... (more...)
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