Sep
22
Posted on September 22, 2014
Filed Under (Ecommerce) by jennifer
No ecommerce site is perfect, especially when it first goes live. Even if you choose an ecommerce solution that promises to be straightforward or foolproof (i.e., designed specifically for small business owners), problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, ... (more...)
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Let's face it, no one likes having to update or tweak their website -- or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves small business owners to periodically and objectively evaluate their ... (more...)
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Jun
12
Posted on June 12, 2014
Filed Under (Advertising, Ecommerce) by jennifer
If you are like many (most?) small business owners, you have probably used Google AdWords and quickly became frustrated with the pay-per-click (PPC) advertising service. Or you've thought about using Google AdWords but were worried about not getting enough (or any) ... (more...)
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May
20
Posted on May 20, 2014
Filed Under (Marketing) by jennifer
Today, businesses have more ways -- and places -- than ever to market themselves, online and off. But deciding on a marketing method, particularly when you are a small business with a small budget and limited resources, can be difficult. While ... (more...)
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May
07
Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes. But what if you are a small business with a small business marketing budget? Is it possible to ... (more...)
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Mar
21
Posted on March 21, 2014
Filed Under (Marketing, Mobile, Web Design) by jennifer
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these 12 suggestions from mobile experts and Web design and ... (more...)
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Mar
07
Posted on March 7, 2014
Filed Under (Marketing) by jennifer
Today small businesses have more choices than ever regarding how and where to market or promote their products and services. In addition to traditional methods, such as print advertising and direct marketing, which can be expensive, you have email marketing, web-based ... (more...)
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Feb
22
Posted on February 22, 2014
Filed Under (General Business, Marketing, Networking) by jennifer
Ah, the wisdom of the crowd. It can help companies (by attracting new customers) -- and it can also hurt them (those pesky negative reviews on sites like Yelp). So how can your small business harness the power of the crowd ... (more...)
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Dec
20
Posted on December 20, 2013
Filed Under (Marketing) by jennifer
For small business owners, January is often a blessing and a curse. While you get to (hopefully) relax a bit after the Christmas rush (a blessing), you don't want to have too much downtime, i.e., a big drop-off in sales (the ... (more...)
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Dec
04
Posted on December 4, 2013
Filed Under (Marketing, Social Media) by jennifer
With over 232 million active users, Twitter can be a great way to get the word out about your small business, product, or service. So how can you turn 140 characters into marketing gold? I put that question to dozens of ... (more...)
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