Small Business Tips and Advice

The following is a guest post by Emma-Julie Fox of Pitstop Media Inc., a Vancouver company that provides SEO services to businesses across North America. *          *          * Technically, marketing via Twitter is not difficult. You just need to compose an ... (more...)

The following was written by guest poster Kristen Gramigna, Chief Marketing Officer, BluePay. *     *     *     *     * Why should small businesses accept credit cards? When starting a business, few things are more important than getting paid for your products or services. But how do you accept that payment? Your type ... (more...)

To paraphrase Mark Twain, the reports of email marketing's death have been greatly exaggerated. "For all the popularity of social media, 92 percent of adult internet users maintain at least one email account and 59 percent of marketers say they believe email is the best outlet for generating ... (more...)

Whether you are an ecommerce only small business or you have a bricks-and-mortar store in addition to an online one, your website speaks volumes about you. But many small business owners often confuse a good-looking website with a good website -- or ignore the design, layout, content, and navigation of ... (more...)

October is National Breast Cancer Awareness Month, a month-long annual event to raise awareness and funds for breast cancer research. To support this worthy cause, many small businesses, in particular women-owned small businesses, sell pink products and donate ... (more...)

Thinking about starting an ecommerce business? Use this handy ecommerce checklist to make sure you set up your new small business properly. 1. Create an LLC. 2. Open a business checking account -- and get a business credit card. 3. Trademark your intellectual property (your business name, business logo, and any product names). 4. ... (more...)

I love when I receive a thank-you note or gift from a happy client or vendor. And I know I am not alone. Indeed, a while back when I asked small business owners how they encourage customer loyalty and get customers to continue to purchase from them, among the top responses ... (more...)

I’ve been writing about entrepreneurs and small business -- and web design and ecommerce and social media -- for over seven years now, and the spouse thought it was high time I tried practicing what I preached. So one day ... (more...)

A bad video -- one that is poorly lit, that you can barely hear or is deafening, that rambles or doesn't make a point -- is worse than not having any video on your website (or YouTube). So to help you create a video that will ... (more...)

If you run a business that has a strong visual bent -- e.g., a clothing or furniture store, a photography studio, a catering business or restaurant -- Pinterest is a great, easy, and inexpensive way to find new customers and ... (more...)